L’agence conseil – Abiléo I Cabinet conseil en marketing BtoB

Marketing consultants who think and act...

Marketing support, from strategy to implementation

Since 2003 Abiléo has positioned itself halfway between a consulting agency in marketing strategy and a marketing and communication agency.

Abiléo is a marketing  expert in the service sector and B2B environnement. We support you in your development projects starting with the strategic considerations and right through to their operational implementation.

Our focus as a consulting agency ?
To be truly and concretely involved as your partner, precisely in the operational phase, because it is much too easy to teach lessons when you don't actively take part in the implementation.

Valérie GENEYTONAbiléo

Marketing analysis and strategy

• Market studies and marketing audit
• Positioning and differentiation
• Options of development approaches
• Services portfolio, news offers
• Marketing plan

B2B Business Development

• Business strategy
• Organisation and management of sales teams, CRM
• Sales leaflets, sales support tools
• Leads generation
• Partnerships and lobbying

Multi-channel communication

• Brand awareness
• Communication strategy and plan
• Digital presence, web sites, social networks
• Management of influencers, press relations
• Communication campaigns, events

Expert in Marketing of services and solutions

You offer services and solutions rather than standard products. Our methods, focused on the marketing of services allow you to bring value to the intangible and to leverage staff to anchor your commitments and your image.

For each need a way of working together

To best meet its customers’ needs Abiléo offers different ways of support

Pioneer in marketing outsourcing

For more than 10 years Abiléo has been on of the few players to support mid-caps, SMEs enjoying rapid growth and key accounts through the outsourcing of part or all of the marketing activity.

A shared  marketing team with all the skills to ensure the management of marketing projects, an appropriate business model, working methods which facilitate cooperation, all the components for a successful support are in place.

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At ease in the technical environment every technical environment...

We like to visit a warehouse, we read IT magazines and feel concerned about the health regulations.
We’re recognized for our experience in marketing activities in technical environments.

Who are our clients ?

Large companies - 40%
SME and mid-caps - 40%
Associations / Public sector - 20%

Our clients are all different but their expectations are similar : a results-oriented marketing support which adapts continuously to lead to regular business results and to help changing practices.

Province - 55%
Paris region - 45%
Europe Canada - 5%

Abiléo offers support for companies all over France but also for foreign companies that are looking at settling their business in France. We are for example particulary present in regions around Lyon and in the South-East, around Toulouse…

To sum up you wish to...

speed up or boost your development ?
… leverage your expertise and create a sustainable competitive advantage ?
… adjust to market changes, deal with competition?
… tackle a new market, launch a new service offering

shape a rapid development or continue to grow ?
… make your marketing and your communication professional ?
… move from a product approach to a solutions approach ?
… change from a « technical » sensitivity to a client/business orientation ?

Passez à l'action !

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